Wappalyzer alternative: find new businesses, not just their tech

Wappalyzer is a great tool for one job: telling you what technologies a website already uses. Point it at a site and it shows you the platform, the analytics, the apps, the payment provider. If you are qualifying a known company or building a list of sites by tech stack, it does that well. What it does not tell you is who just launched. If your goal is to reach a business early, the week it opens, you need a different signal. Here is how the two compare, and when to use each.

What Wappalyzer is built for

Wappalyzer answers the question "what is this site running on." It is a tech profiler. You give it a domain or a list, and it returns the stack. That is useful for competitive research, for app makers checking install bases, and for building lead lists filtered by technology. It is a lookup on sites that already exist.

What it does not do: catch new businesses

A tech profiler starts with a site you already know about. It has no sense of time. It will not tell you that a business launched this week, because "new" is not a technology it can detect. So if your edge is being first, reaching an owner before they have vendors, a tech lookup is the wrong tool. By the time a new site shows up in the kind of index a tech tool draws from, the business is usually no longer new.

Where FisherLeads is different

FisherLeads is built around one thing Wappalyzer is not: freshness. It watches website launches in real time and confirms new businesses the day their site goes live, across every platform and across ecommerce and services. You still get the tech, the platform, the apps, and the category, but the point is the timing. You are looking at businesses that opened this week, not an archive of everything that already exists.

• Wappalyzer: what an existing site is built on
• FisherLeads: which businesses just launched, with the tech included

FisherLeads currently tracks over 107,000 new businesses, around 90,000 online stores and 17,000 services businesses, each caught around the week it launched. Browse every new business by trade and country, or start with new Shopify stores or new local services businesses.

When to use which

Use a tech profiler when you already have the company and want to know its stack. Use FisherLeads when you want to find the company in the first place, early, while it is still choosing vendors. If your business depends on reaching owners first, freshness beats a lookup every time.

See this week's launches

Create a free FisherLeads account and see the businesses that launched this week, with their platform, category, and contact. Start with the newest stores and businesses.