About FisherLeads

FisherLeads is a lead generation platform that finds newly launched online stores and business websites on the day they go live, with verified owner contacts. It tracks new Shopify, WooCommerce, BigCommerce and Magento stores, new websites using Wix and Squarespace, and 30+ other platforms including Shopware, PrestaShop, Salla and Shoplazza, plus new service businesses such as HVAC, roofing and legal companies.

Every store in the feed is checked live, dated by its real launch day and enriched with the owner's contact details where available, so you can reach new businesses in their first days, before anyone else does.

What we track

New online stores

• New Shopify stores, updated throughout the day
• New WooCommerce stores
• New BigCommerce and Magento stores

New websites on website builders

• New websites using Wix
• New websites using Squarespace
• New websites using WordPress, Webflow, Framer, GoDaddy and Duda

On builders like Wix and Squarespace, many new sites aren't shops, so we mark each one as an online store or a business website. You see only the type you sell to.

New stores on regional platforms

• Europe: new Shopware stores in Germany, new PrestaShop stores in France, and new OpenCart and Shoptet stores
• Middle East and Africa: new Salla and Zid stores in Saudi Arabia, and new YouCan stores in Morocco
• Cross-border and Latin America: new Shoplazza and Jumpseller stores
• And more, including Ecwid, Big Cartel, Weebly, Joomla and Drupal (see all)

New local and service businesses

New HVAC, roofing, plumbing, electrical, cleaning, landscaping, legal, dental, real estate and remodeling companies, found when their website goes live (browse by trade). A live website means the business is open and buying now, unlike company filing lists, which often arrive before a business has opened its doors.

By country and niche

Browse new stores in the US, UK, Canada, Australia, Germany, France and 60+ other countries, or by niche, from clothing and beauty to jewelry, pets and home decor.

Why launch day matters

In the first weeks after launch, a new store owner chooses a theme, apps, an agency, a payment provider, a shipping partner and suppliers. Reach them during those weeks and you're part of the decision. Reach them a month later and most of those decisions are made.

That's why freshness is the whole point of FisherLeads. Most “new store” lists date a store by when their crawler first came across it, which can be weeks or months after the store actually launched. A list like that is a list of stores everyone else already found. FisherLeads dates every store by its real launch day, so “new” means new.

How we verify every store

How we find new sites first is our own edge. What we can tell you is how we make sure every record is real:

• Checked live. A store enters the feed only after we confirm the site is up and serving a real storefront or business site.
• Dated by its real launch day, not by the day we first noticed it.
• Filtered for quality. Parked domains, placeholder pages, spam, adult and gambling sites, and agency demo sites are removed. We'd rather show you fewer leads you can use than a bigger list you have to clean.
• Independently checkable. In an audit of 1,000 random records checked against official registry (RDAP) data, 98.8% were confirmed newly registered domains. The method, charts and sample are public, so you can check them yourself (see the audit).

What counts as “newly launched”, and how we decide every edge case (migrations, rebrands, reopenings, old domains with new stores), is published in full in our methodology.

What's in each record

Each store or business comes with its launch date, platform, niche, country, theme and tech stack, installed apps, ad activity and estimated revenue band, plus the owner's verified email and social profiles where available. You can filter by any of these, save searches, get alerts when new matches launch, and export to CSV or send leads to your CRM through our API, webhooks and Zapier (see plans).

Who uses FisherLeads

• Shopify app developers reach new merchants while they're still installing apps
• Ecommerce and web design agencies win new stores before they commit to a partner
• Local marketing and SEO agencies reach new service businesses the week they open
• Payment processors reach new merchants before they choose a provider
• 3PL and fulfillment companies find new brands before their first big shipping volume
• Ecommerce suppliers, dropshipping partners and B2B sales teams use the feed to fill their pipeline with businesses that are buying right now

Data we publish

Every month we publish launch statistics: how many new stores launched on each platform, in which niches and in which countries (see the reports). The underlying data is free to download and cite under CC BY 4.0 (open datasets). Journalists, analysts and researchers are welcome to use it; please credit FisherLeads.

Public data, handled responsibly

FisherLeads is built entirely on public business information. We respect robots.txt and polite rate limits, collect business information only, never personal data, and never scrape behind logins or buy private databases. Business owners can ask us to remove their store at any time by emailing support@fisherleads.com.

The company

FisherLeads is a product of Fisher Leads, LLC. For questions, partnerships or press, email us at support@fisherleads.com.

Frequently asked questions