FisherLeadsMethodology v1.0 · effective 13 September 2026
What counts as a newly launched store?
“Newly launched” is only useful if it means one precise thing. This is our canonical definition, the two signals we separate, and a clear Count / Do not count / Depends decision for every edge case, so you can judge and cite it without guessing.
Two signals, not one
A new domain is not the same as a new store. We track two distinct things and keep them separate:
The web address was created within the last few days. This is a freshness signal about the domain, verifiable against registry records (see the accuracy audit).
We watched the actual shop go live, open to the public and selling. This is the real launch, and it can happen on a brand-new domain or an older one.
The launch timeline
A domain is registered first, then built, then the storefront goes live. A domain-age tool reads the first date; we record the third. That is why our launch date can differ from a WHOIS or domain-age lookup, and both are correct.
Discovery is not verification
We discover candidates early from many public signals (newly registered domain feeds, certificate transparency and more). A candidate is not counted as launched on discovery alone. It is only listed once the storefront is independently verified live. Discovery finds it; verification confirms it.
Edge cases, decided
Every difficult case gets a clear rule and a one-line reason.
See it measured
This methodology is not just words. We independently audit how well the “newly registered” signal holds up against registry records, and you can verify it live.
Read the accuracy auditMethodology v1.0, effective 13 September 2026. Material changes to this definition are versioned and dated.