FisherLeadsMerchant acquisition is the hard part of running a payments business. Everyone is chasing the same established merchants, and every one of them already has a processor to displace. There is a lane with far less competition: merchants that just launched. FisherLeads is built to feed that lane, surfacing new businesses the day they go live.
The problem with acquiring settled merchants
A merchant that has been trading for years already accepts payments. To win them you have to beat an incumbent on price or features, prove the switch is worth the pain, and get in ahead of every other provider doing the same. It is expensive acquisition against high switching inertia.
Acquire at launch instead
A merchant that launched this week has to set up payment acceptance before it can earn, and has nothing to switch away from. Reaching merchants at launch turns acquisition from displacement into first choice. Lower resistance, better economics, and a customer whose whole trajectory is still ahead of them.
What FisherLeads gives your acquisition team
- New businesses the day they launch, filtered by country, category, platform, and gateway.
- A read on whether payment acceptance is set up yet.
- A public founder contact to reach the decision maker.
- API and webhooks to route qualified launches straight into your onboarding and CRM.
Build a repeatable motion
New merchants launch every single day. Save your filter as an alert and your acquisition team gets a fresh, steady supply of merchants at the exact moment they are choosing, instead of grinding the same saturated list of settled businesses.
The takeaway
The cheapest merchant to acquire is one who has not chosen yet. Catch them at launch.
Want a steady supply of new merchants? See today's launches.