FisherLeads90,715 new stores and businesses launched in the last 7 days on the platforms FisherLeads tracks, an average of about 11,339 a day. This page refreshes every day from live data. Last updated August 28, 2026.
Of those, 86.7% were ecommerce stores and the rest were service and other business sites. Every one was caught the day its site went live and confirmed real, not pulled from a static list. Here is the breakdown, and how to reach this week's launches while they are fresh.
Which platforms they launched on
| Platform | New this week | Share |
|---|---|---|
| Shopify | 33,900 | 37.4% |
| WooCommerce | 28,497 | 31.4% |
| Custom / other | 19,741 | 21.8% |
| WordPress | 2,574 | 2.8% |
| Wix | 1,392 | 1.5% |
| Squarespace | 1,065 | 1.2% |
Share is of all new stores where the platform was detected. Shopify and WooCommerce lead every week, which is why the deepest FisherLeads coverage is there.
Where they launched
| Country | New this week | Share |
|---|---|---|
| United States | 47,010 | 51.8% |
| United Kingdom | 2,898 | 3.2% |
| India | 2,518 | 2.8% |
| France | 2,394 | 2.6% |
| Brazil | 1,855 | 2.0% |
| ID | 1,515 | 1.7% |
Country was known for 90.6% of this week's launches. The United States leads by a wide margin, but new stores appear in every market, every day.
What they sell
| Category | New this week |
|---|---|
| Apparel | 13,419 |
| Home decor | 4,674 |
| Food & beverage | 4,570 |
| Beauty | 3,453 |
| Jewelry | 2,246 |
| Outdoor & sports | 2,094 |
Shown as a share of the 56.2% of launches we could classify. Apparel is consistently the largest category among new ecommerce stores.
How new stores sell and market
| Signal | Share of stores |
|---|---|
| Meta Ads | 38.8% |
| Cash on Delivery | 25.0% |
| Google Ads | 15.8% |
| TikTok Ads | 7.9% |
| Print on Demand | 6.9% |
| Dropshipping | 5.3% |
How new stores plan to actually sell in their first days: the ad channels, payment methods and business models we detect (Meta and TikTok ads, cash on delivery, print on demand, dropshipping). A read on how a fresh store goes to market.
How fresh is this number?
It is the trailing 7 days, rebuilt daily. FisherLeads detects new stores and businesses from public signals (newly issued SSL certificates and domain records) the day they go live, confirms each is a real, working site, and adds it with the platform, country, category and a contact. This is confirmed-live coverage, not a claim of every store launched worldwide, which makes it a number you can cite.
Reach this week's launches
The stores above are live in FisherLeads right now. You can filter them by platform, country and category and reach the founder the week they launch:
- Browse the live directory of new stores by platform, country and category
- If you run an agency, start with new store leads for agencies
- Building a Shopify app? See new Shopify stores for app developers
- In payments? See new merchants for payment companies
- Need a feed? See new business data via API
Create a free account to see the full list with founder contacts, set launch alerts, and let Finn write the outreach.