FisherLeadsBuyer intent data for B2B SaaS tells you which accounts have a reason to buy now, so your team spends time on the ones in market instead of a flat list. The clearest intent signal of all is a business launch, because a company that just came into existence has to buy an entire stack. FisherLeads turns those launches into intent you can act on the day they happen.
The problem with most intent data
A lot of intent data is inferred and noisy. It watches for research or web behaviour and guesses that an account might be interested. That is useful, but it is a probability, and it goes stale fast. When it is wrong, your reps waste time on accounts that were never really in market.
Why a launch is intent you can trust
A launch is not inferred, it is observed. A new company website going live is a hard, timestamped event, and it maps to a certain need: the business has to stand up its tools and services now. There is no stronger or cleaner intent signal than a company that just started and needs everything.
How to use it
- Filter launches to your ideal customer profile by country, category, and the technology already detected on the site.
- Route matches to your reps or your campaigns the day they appear, while the need is live.
- Combine launch timing with technographic fit to get both who and when in one signal.
- Take it through the API into your CRM, sequencer, or models.
The shift
Static intent tells you an account might care. A launch tells you an account just started and needs what you sell. Build outbound on the second one and your pipeline stops being a guess.
Want intent you can trust? See companies launching in your market now.