FisherLeadsFinding stores by payment gateway lets payments and fintech teams target merchants by the processor they already run, or spot the ones that have not set one up at all. FisherLeads lets you filter new stores by the gateway detected on the site, so you can act on that the day a store launches.
Why gateway data is useful
The processor a store runs tells you a lot: whether they are a switch target, whether they fit your integration, whether they are on a competitor you can displace, or whether they have no gateway configured yet and are still deciding. Filtering by gateway turns a broad list of stores into a precise, qualified one.
Doing it on fresh stores changes the game
On established stores, the gateway is already entrenched and switching is unlikely. On a store that just launched, the gateway is either not chosen yet or freshly picked and not yet locked in. Filtering new stores by gateway gives you merchants at the one moment the choice is still live.
What you can target
- New stores running a specific competitor gateway, as switch candidates.
- New stores with no processor detected yet, as first-choice prospects.
- New stores on a platform or in a country where your product fits best.
- New stores on a gateway you integrate with, for partnership or add-on plays.
How to work it
Filter new launches by gateway and platform, reach the founder with a public contact while the setup is fresh, or route matches into your CRM and onboarding through the API. Save it as an alert so new matching stores keep arriving.
The takeaway
Gateway data plus a fresh launch equals merchants you can actually move. Target stores by what they run, the week they run it for the first time.
Want to target stores by gateway? See today's launches.