Shopify appsFirst usersApp developersZero to oneDistribution

How to get your first Shopify app users

The fastest way to get your first Shopify app users is to reach brand new stores the day they launch and talk to founders directly. Here is the zero to one play.

FisherLeads
FisherLeads Editorial··Updated Aug 2026·2 min read

Fresh-store intelligence team

The fastest way to get your first Shopify app users is to reach brand new stores the day they launch and talk to the founders directly. New merchants need everything and are open to new tools, which makes them the highest intent users you can reach when you are starting from zero. FisherLeads shows you those stores the same day they go live.

Waiting for the App Store will not get you to ten

Early on, the App Store algorithm has no reason to surface you. No installs means no ranking, and no ranking means no installs. You cannot break that loop by waiting. You break it by going and getting your first users by hand, and the best place to find them is stores that just launched.

Why new stores are the ideal first users

A store that opened this week is setting up its stack from scratch. It has gaps everywhere and no loyalty to any existing app. That is the opposite of an established store that already solved its problems. New founders will actually reply, actually try things, and actually tell you what they think, which is exactly what you need in the early days.

The play for your first users

  • Find new Shopify stores the same day they launch, filtered to the niche your app serves.
  • Read what is already on the store so you can tailor the pitch.
  • Reach out founder to founder with something honest: you just launched, I built this to solve X, would love your feedback.
  • Talk to enough of them and you will not just get installs, you will get the early feedback that makes the product better.

Why personalized beats broad

When you have zero users, one real conversation is worth more than a thousand impressions. Reaching a fresh founder with a specific, human message converts, and it teaches you who your app is really for.

Want your first users? See new Shopify stores launching today.

Frequently asked questions

Why will the App Store not get me my first users?

With no installs you have no ranking, and with no ranking you get no installs. You break that loop by getting your first users by hand, and new stores are the best place to find them.

Why are new stores ideal first users?

A store that just launched is setting up from scratch, has gaps everywhere, and no loyalty to any app. New founders reply, try things, and give feedback, which is exactly what you need early.

What should I say?

Be honest and human: you just launched, I built this to solve X, would love your feedback. One real conversation is worth more than a thousand impressions when you have zero users.

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Browse FisherLeads free, filter to today’s new stores, and reach founders while the store is still fresh. Paid plans unlock the full feed, exports and Finn, the AI agent that writes the outreach for you.

Related topics

Shopify appsFirst usersApp developersZero to oneDistribution

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FisherLeads
FisherLeads Editorial

FisherLeads is the platform for discovering newly launched ecommerce stores and businesses, tracking newly launched Shopify, WooCommerce and Wix businesses the day they go live.