FisherLeadsIntent data for SDR teams is supposed to tell reps which accounts to work first. Too often it hands them a long list of maybes that goes cold before anyone can act. FisherLeads gives SDR teams a different kind of intent: businesses that just launched, matched to your ICP, delivered the day they go live.
What SDRs actually need from intent
Not more accounts. A reason to call one account before another, and a reason that is still true by the time they dial. Intent that is inferred and aggregated is often stale on arrival, so reps work it late and it converts like a cold list. The value of intent is entirely in its timing.
Launch is intent SDRs can act on today
A business that launched today has an open, urgent need and no incumbent to displace. That is the best call an SDR can make: early, specific, and on a real event. Instead of "this account may be researching," it is "this company went live this week and fits your profile." One is a guess, the other is a fact with a date on it.
How it plugs into an SDR motion
- Filter launches to your ICP by country, category, and technology.
- Assign fresh matches to reps daily, so the queue is always new.
- Reach founders with a public contact, or push launches into your sequencer and CRM through the API.
- Set alerts so the intent flows in without manual pulls.
Why it lifts connect and reply rates
Reps do better on accounts that have a current reason to talk. A launch is that reason, and being first is the advantage. Working this week's launches beats working last quarter's intent, every time.
The bottom line
Give your SDRs intent they can trust and act on the same day. Launches are exactly that.
Want fresh intent for your reps? See today's launches.