FisherLeadsIf you sell B2B software, a business launching is the moment your category becomes newly relevant to an account. FisherLeads turns those launches into signals your go-to-market team can act on the day they happen, so you reach companies right as they enter the stage where they need what you sell.
Beyond static firmographic lists
Most B2B prospecting still works off static lists filtered by industry, headcount, and revenue. Everyone has the same list, so it is a race of volume and persistence. The teams pulling ahead are layering in signals: things that tell you an account has a reason to buy now. A launch is the cleanest signal of all, because a company that just came into existence has to stand up its entire stack.
Why a launch is a strong buyer signal
It is observed, not inferred. A new company website going live is a real event with a timestamp, and it maps to an obvious need: tools, services, and suppliers, chosen right now. Combine it with the technology already detected on the site and you get both fit and timing in one signal.
Put launches to work
Filter launches to your ideal customer profile by country, category, and technology, then route matches to your reps or your growth campaigns the day they appear. Save filters as alerts, or take the launches through the API and feed them straight into your CRM, your sequencer, or your models.
The shift
Static lists tell you who exists. Launch signals tell you who just started and needs what you sell. Building your outbound on the second one is how you stop competing on the same names as everyone else.
Want launch signals for your ICP? Start with today's new companies.