FisherLeadsReal-time company signals are changes at a company that tell you when to reach out, delivered as they happen rather than weeks later. For an SDR team, the freshest signal of all is a business launch, because a company that just went live has an immediate, certain need. FisherLeads surfaces those launches the same day, so your reps act while the signal is still hot.
Why real time matters for SDRs
A signal is only useful while it is fresh. Intent that is a month old has already been acted on by someone else, and the account has moved on. Real-time signals let your team reach an account in the short window where the need is live and the competition has not arrived yet. Late signals are just an expensive way to be too late.
The strongest real-time signal is a launch
Web-behaviour and research signals tell you an account might be interested. A launch tells you an account definitely needs things, right now, because it just came into existence. It is the difference between a maybe and a certainty, and it arrives with the timing built in.
What to do with it
Point the launch feed at the accounts you sell to, filter by platform, country, technology and category, and route matches to your reps the moment they appear. Keep it simple with saved alerts, or wire the signals into your sequencer and CRM through the API so the right rep gets the right account automatically.
Want your reps working live signals instead of stale lists? Start with today's launches.