StoreLeads vs BuiltWith (and the fresher alternative)

StoreLeads and BuiltWith are two of the most common tools for finding ecommerce stores, and people often compare them before picking one. They solve different problems, and neither is built for the same job as a fresh launch feed. Here is an honest look at both, and where a fresher option fits.

BuiltWith: the technology lookup

BuiltWith is a technology profiler. It tells you what a website is built on, its platform, analytics, apps, and payment stack, across a huge index of sites. It is strong for tech research and for building lists filtered by technology. Its nature is a lookup on sites that already exist: it answers "what is this site running," not "who just launched."

StoreLeads: the ecommerce store database

StoreLeads is built for ecommerce specifically, a large, filterable database of stores with apps, technologies, and lead-building features, refreshed on a weekly cadence. If you want a broad, existing universe of stores to segment, it is one of the best at it. The trade-off is timing: a weekly-refreshed database of the existing market is a picture of what already exists, not a feed of what launched this week.

What both share, and where the gap is

Both are excellent at coverage of the existing market, and both are essentially snapshots you filter. Neither is designed around one thing that matters if your edge is reaching a store first: freshness. The most winnable lead is a store that opened this week, before it has an agency, its apps, and its vendors locked in. A tech lookup and a weekly database are not built to surface that the day it happens.

The fresher alternative

FisherLeads is a live feed of newly launched businesses, not a snapshot of the existing market. It watches website launches in real time and confirms new stores the day their site goes live, on any platform, and it adds a category both of the above skip: new local services businesses.

• BuiltWith: what an existing site is built on
• StoreLeads: the existing ecommerce universe, refreshed weekly
• FisherLeads: the stores and businesses that launched this week, any platform, plus services

FisherLeads currently tracks over 107,000 new businesses, around 90,000 online stores and 17,000 services businesses, each caught around the week it launched. Browse new stores by platform and country, or start with new Shopify stores or new local services businesses.

When to use which

Use BuiltWith to look up an existing site's tech. Use StoreLeads for a broad, existing ecommerce database. Use FisherLeads when reaching businesses first is the point, the week they launch. If being early is your edge, a fresh feed beats a lookup or a weekly snapshot.

See this week's launches

Create a free FisherLeads account and see the stores and businesses that launched this week. Start with the newest stores and businesses.