FisherLeadsPlatform comparison
Shopify vs Wix: new store launches
Live data · updated 2026-10-09
In the last 30 days, Shopify added 97,058 newly launched stores against 4,184 on Wix, about 23.2x as many. Below, how the two platforms compare for new stores by launch volume over time, country, category, payments, apps, themes and language.
Launch volume
Over the last 30 days, Shopify is launching about 23.2x new stores as Wix. Shopify has 370,016 stores tracked in total, Wix 29,037.
Each bar is the number of stores verified as newly launched in the trailing seven days. How we count launches.
Top countries
United States is the biggest launch market for both platforms: 45.4% of new Shopify stores and 42.3% of new Wix stores are based there. Each list below ranks a platform's own top markets.
- United States45.4%167,521
- France4.9%18,057
- United Kingdom4.2%15,423
- India3.4%12,423
- Germany3.2%11,813
- Australia3.1%11,504
- Spain2.9%10,539
- Pakistan2.8%10,278
- United States42.3%12,288
- Brazil9.2%2,681
- United Kingdom7.1%2,063
- Canada4.6%1,333
- Australia3.5%1,020
- India2.3%670
- France2.3%660
- Japan2.3%657
Top categories
Apparel is the most common thing new stores sell on both platforms, at 15.4% of new Shopify stores and 2.8% of new Wix stores. Shares cover only stores FisherLeads could classify by category.
- Apparel15.4%56,789
- Beauty4.8%17,692
- Jewelry3.7%13,522
- Home Decor3.6%13,236
- Food Beverage3.1%11,624
- Outdoor Sports2.5%9,141
- Apparel2.8%817
- Home Decor1%288
- Beauty0.9%251
- Jewelry0.7%215
- Outdoor Sports0.7%200
- Food Beverage0.6%178
Payment methods
PayPal is the most commonly detected way to pay on new Shopify stores; on Wix it is PayPal. Stores usually offer several methods, and payment detection coverage differs between platforms, so the shares are not directly comparable across the two.
- PayPal22%81,100
- Mastercard15.6%57,647
- Apple Pay14.6%54,025
- Visa13.9%51,404
- Shop Pay13.3%49,059
- Amex9.2%34,029
- Google Pay8.8%32,439
- Klarna3.2%11,683
- PayPal47.2%13,693
- Mastercard1%276
- Visa0.9%267
- Google Pay0.3%94
- Amex0.3%88
- Apple Pay0.1%42
- Klarna0.1%33
- Afterpay0.1%16
Technology on new stores
Shopify and Wix run largely different app ecosystems, so each list stands on its own. Judge.me is the most detected tool on new Shopify stores (13.5%); on Wix, Elementor (18%). FisherLeads detects only a subset of installs.
- Judge.me13.5%49,815
- Google Analytics8.7%32,102
- Klaviyo7.2%26,473
- Facebook Pixel4.4%16,198
- Microsoft Clarity3.5%12,767
- Meta Pixel2.7%10,091
- Loox2.6%9,651
- Printful2.4%9,035
- Elementor18%5,230
- Google Analytics16.6%4,806
- Facebook Pixel5.4%1,569
- WhatsApp Business Chat5%1,443
- Google Tag Manager4.1%1,185
- Usercentrics1.3%366
- YouTube0.7%200
- Mailchimp0.6%162
Store themes
New stores on each platform use different theme ecosystems. The most common on Shopify is Horizon (18.1%); on Wix, Horizon (0%).
- Horizon18.1%66,805
- Dawn6.2%22,935
- Tinker1%3,728
- Refresh0.9%3,373
- Zendrop0.9%3,247
- Sense0.8%3,105
- Horizon0%3
- offgrid — x0%1
- Summer Sales0%1
- Trunova Kids Website0%1
- World cup0701_press新增0%1
- Rebel0%1
Store languages
Most new stores on both platforms publish in English: 15.6% on Shopify and 32% on Wix. The lists below show where each platform's new stores are localised beyond that.
- English15.6%57,641
- Spanish1.8%6,497
- French1.2%4,453
- German1%3,709
- Italian0.4%1,566
- Dutch0.3%1,203
- English32%9,299
- Portuguese3.3%948
- German2.2%651
- French2.1%624
- Spanish2.1%621
- Japanese1.8%511
The takeaways
- Shopify is launching faster. 97,058 new stores in 30 days against 4,184 on Wix, roughly 23.2x the pace.
- United States leads both. It is the single biggest market for new stores on each platform, at 45.4% and 42.3%.
- Apparel is the top new category. It leads what new stores on both platforms sell.
Figures are stores verified live and newly launched; percentages are the share of each platform's tracked stores. Methodology · updated 2026-10-09.