FisherLeadsPlatform comparison
Shopify vs WooCommerce: new store launches
Live data · updated 2026-10-09
In the last 30 days, Shopify added 97,058 newly launched stores against 90,687 on WooCommerce. Below, how the two platforms compare for new stores by launch volume over time, country, category, payments, apps, themes and language.
Launch volume
Over the last 30 days, Shopify is launching roughly as many new stores as WooCommerce. Shopify has 370,016 stores tracked in total, WooCommerce 275,276.
Each bar is the number of stores verified as newly launched in the trailing seven days. How we count launches.
Top countries
United States is the biggest launch market for both platforms: 45.4% of new Shopify stores and 48% of new WooCommerce stores are based there. Each list below ranks a platform's own top markets.
- United States45.4%167,521
- France4.9%18,057
- United Kingdom4.2%15,423
- India3.4%12,423
- Germany3.2%11,813
- Australia3.1%11,504
- Spain2.9%10,539
- Pakistan2.8%10,278
- United States48%132,207
- IR9.6%26,299
- Germany3.8%10,585
- France3.3%9,085
- United Kingdom3%8,155
- Australia2.7%7,496
- Spain2.3%6,330
- Italy2.3%6,294
Top categories
Apparel is the most common thing new stores sell on both platforms, at 15.4% of new Shopify stores and 16.8% of new WooCommerce stores. Shares cover only stores FisherLeads could classify by category.
- Apparel15.4%56,789
- Beauty4.8%17,692
- Jewelry3.7%13,522
- Home Decor3.6%13,236
- Food Beverage3.1%11,624
- Outdoor Sports2.5%9,141
- Apparel16.8%46,287
- Home Decor4.8%13,160
- Beauty3.7%10,310
- Food Beverage3.4%9,457
- Outdoor Sports3.4%9,272
- Accessories2.6%7,248
Payment methods
PayPal is the most commonly detected way to pay on new Shopify stores; on WooCommerce it is PayPal. Stores usually offer several methods, and payment detection coverage differs between platforms, so the shares are not directly comparable across the two.
- PayPal22%81,100
- Mastercard15.6%57,647
- Apple Pay14.6%54,025
- Visa13.9%51,404
- Shop Pay13.3%49,059
- Amex9.2%34,029
- Google Pay8.8%32,439
- Klarna3.2%11,683
- PayPal1.8%4,957
- Mastercard0.9%2,579
- Visa0.5%1,391
- Google Pay0.4%1,208
- Apple Pay0.4%1,057
- Klarna0.2%673
- Amex0.1%379
- Afterpay0.1%181
Technology on new stores
Shopify and WooCommerce run largely different app ecosystems, so each list stands on its own. Judge.me is the most detected tool on new Shopify stores (13.5%); on WooCommerce, Elementor (64.7%). FisherLeads detects only a subset of installs.
- Judge.me13.5%49,815
- Google Analytics8.7%32,102
- Klaviyo7.2%26,473
- Facebook Pixel4.4%16,198
- Microsoft Clarity3.5%12,767
- Meta Pixel2.7%10,091
- Loox2.6%9,651
- Printful2.4%9,035
- Elementor64.7%178,016
- Yoast SEO23.7%65,289
- Google Analytics19.6%53,805
- Rank Math13.1%35,973
- WP Rocket9.1%24,923
- Mailchimp7.4%20,390
- WPBakery6.9%18,851
- Meta Pixel4.7%12,824
Store themes
New stores on each platform use different theme ecosystems. The most common on Shopify is Horizon (18.1%); on WooCommerce, Astra (9.9%).
- Horizon18.1%66,805
- Dawn6.2%22,935
- Tinker1%3,728
- Refresh0.9%3,373
- Zendrop0.9%3,247
- Sense0.8%3,105
- Astra9.9%27,248
- Woodmart9.2%25,411
- Flatsome6.5%17,857
- Hello Elementor4.8%13,109
- Blocksy2.2%6,078
- Xtra2%5,513
Store languages
Most new stores on both platforms publish in English: 15.6% on Shopify and 6.4% on WooCommerce. The lists below show where each platform's new stores are localised beyond that.
- English15.6%57,641
- Spanish1.8%6,497
- French1.2%4,453
- German1%3,709
- Italian0.4%1,566
- Dutch0.3%1,203
- English6.4%17,594
- Spanish0.9%2,354
- German0.6%1,676
- French0.6%1,611
- Italian0.5%1,373
- FA0.5%1,313
The takeaways
- Shopify is launching faster. 97,058 new stores in 30 days against 90,687 on WooCommerce.
- United States leads both. It is the single biggest market for new stores on each platform, at 45.4% and 48%.
- Apparel is the top new category. It leads what new stores on both platforms sell.
Figures are stores verified live and newly launched; percentages are the share of each platform's tracked stores. Methodology · updated 2026-10-09.