FisherLeadsPlatform comparison
Wix vs Squarespace: new store launches
Live data · updated 2026-10-09
In the last 30 days, Wix added 4,184 newly launched stores against 2,378 on Squarespace, about 1.8x as many. Below, how the two platforms compare for new stores by launch volume over time, country, category, payments, apps, themes and language.
Launch volume
Over the last 30 days, Wix is launching about 1.8x new stores as Squarespace. Wix has 29,037 stores tracked in total, Squarespace 14,008.
Each bar is the number of stores verified as newly launched in the trailing seven days. How we count launches.
Top countries
United States is the biggest launch market for both platforms: 42.3% of new Wix stores and 77.4% of new Squarespace stores are based there. Each list below ranks a platform's own top markets.
- United States42.3%12,288
- Brazil9.2%2,681
- United Kingdom7.1%2,063
- Canada4.6%1,333
- Australia3.5%1,020
- India2.3%670
- France2.3%660
- Japan2.3%657
- United States77.4%10,846
- Australia6.2%867
- United Kingdom4.6%649
- Canada3.6%508
- France0.8%110
- New Zealand0.7%101
- Germany0.7%95
- Ireland0.5%77
Top categories
Apparel is the most common thing new stores sell on both platforms, at 2.8% of new Wix stores and 3.2% of new Squarespace stores. Shares cover only stores FisherLeads could classify by category.
- Apparel2.8%817
- Home Decor1%288
- Beauty0.9%251
- Jewelry0.7%215
- Outdoor Sports0.7%200
- Food Beverage0.6%178
- Apparel3.2%451
- Food Beverage1.9%260
- Art Craft1.6%223
- Jewelry1.3%187
- Outdoor Sports1.3%186
- Home Decor1.3%184
Payment methods
PayPal is the most commonly detected way to pay on new Wix stores; on Squarespace it is Afterpay. Stores usually offer several methods, and payment detection coverage differs between platforms, so the shares are not directly comparable across the two.
- PayPal47.2%13,693
- Mastercard1%276
- Visa0.9%267
- Google Pay0.3%94
- Amex0.3%88
- Apple Pay0.1%42
- Klarna0.1%33
- Afterpay0.1%16
- Afterpay0.7%94
- PayPal0.5%69
- Mastercard0.1%20
- Amex0.1%14
- Visa0.1%13
- Google Pay0.1%12
- Apple Pay0.1%11
- Klarna0.1%8
Technology on new stores
Wix and Squarespace run largely different app ecosystems, so each list stands on its own. Elementor is the most detected tool on new Wix stores (18%); on Squarespace, Google Analytics (18.8%). FisherLeads detects only a subset of installs.
- Elementor18%5,230
- Google Analytics16.6%4,806
- Facebook Pixel5.4%1,569
- WhatsApp Business Chat5%1,443
- Google Tag Manager4.1%1,185
- Usercentrics1.3%366
- YouTube0.7%200
- Mailchimp0.6%162
- Google Analytics18.8%2,634
- Meta Pixel7%981
- Google Ads2.2%303
- Facebook Pixel1.5%206
- Mailchimp1.2%169
- Google Tag Manager1%135
- YouTube0.7%103
- Hotjar0.6%79
Store themes
New stores on each platform use different theme ecosystems. The most common on Wix is Horizon (0%); on Squarespace, Horizon (0%).
- Horizon0%3
- offgrid — x0%1
- Summer Sales0%1
- Trunova Kids Website0%1
- World cup0701_press新增0%1
- Rebel0%1
- Horizon0%2
- Studio0%1
- Finch Custom (Dawn Build)0%1
- HAIDERS WORK 1 JUNE0%1
Store languages
Most new stores on both platforms publish in English: 32% on Wix and 26.4% on Squarespace. The lists below show where each platform's new stores are localised beyond that.
- English32%9,299
- Portuguese3.3%948
- German2.2%651
- French2.1%624
- Spanish2.1%621
- Japanese1.8%511
- English26.4%3,698
- German0.3%36
- French0.1%21
- Spanish0.1%17
- Swedish0.1%10
- Dutch0%6
The takeaways
- Wix is launching faster. 4,184 new stores in 30 days against 2,378 on Squarespace, roughly 1.8x the pace.
- United States leads both. It is the single biggest market for new stores on each platform, at 42.3% and 77.4%.
- Apparel is the top new category. It leads what new stores on both platforms sell.
Figures are stores verified live and newly launched; percentages are the share of each platform's tracked stores. Methodology · updated 2026-10-09.