FisherLeadsPlatform comparison
WooCommerce vs Squarespace: new store launches
Live data · updated 2026-10-09
In the last 30 days, WooCommerce added 90,687 newly launched stores against 2,378 on Squarespace, about 38.1x as many. Below, how the two platforms compare for new stores by launch volume over time, country, category, payments, apps, themes and language.
Launch volume
Over the last 30 days, WooCommerce is launching about 38.1x new stores as Squarespace. WooCommerce has 275,276 stores tracked in total, Squarespace 14,008.
Each bar is the number of stores verified as newly launched in the trailing seven days. How we count launches.
Top countries
United States is the biggest launch market for both platforms: 48% of new WooCommerce stores and 77.4% of new Squarespace stores are based there. Each list below ranks a platform's own top markets.
- United States48%132,207
- IR9.6%26,299
- Germany3.8%10,585
- France3.3%9,085
- United Kingdom3%8,155
- Australia2.7%7,496
- Spain2.3%6,330
- Italy2.3%6,294
- United States77.4%10,846
- Australia6.2%867
- United Kingdom4.6%649
- Canada3.6%508
- France0.8%110
- New Zealand0.7%101
- Germany0.7%95
- Ireland0.5%77
Top categories
Apparel is the most common thing new stores sell on both platforms, at 16.8% of new WooCommerce stores and 3.2% of new Squarespace stores. Shares cover only stores FisherLeads could classify by category.
- Apparel16.8%46,287
- Home Decor4.8%13,160
- Beauty3.7%10,310
- Food Beverage3.4%9,457
- Outdoor Sports3.4%9,272
- Accessories2.6%7,248
- Apparel3.2%451
- Food Beverage1.9%260
- Art Craft1.6%223
- Jewelry1.3%187
- Outdoor Sports1.3%186
- Home Decor1.3%184
Payment methods
PayPal is the most commonly detected way to pay on new WooCommerce stores; on Squarespace it is Afterpay. Stores usually offer several methods, and payment detection coverage differs between platforms, so the shares are not directly comparable across the two.
- PayPal1.8%4,957
- Mastercard0.9%2,579
- Visa0.5%1,391
- Google Pay0.4%1,208
- Apple Pay0.4%1,057
- Klarna0.2%673
- Amex0.1%379
- Afterpay0.1%181
- Afterpay0.7%94
- PayPal0.5%69
- Mastercard0.1%20
- Amex0.1%14
- Visa0.1%13
- Google Pay0.1%12
- Apple Pay0.1%11
- Klarna0.1%8
Technology on new stores
WooCommerce and Squarespace run largely different app ecosystems, so each list stands on its own. Elementor is the most detected tool on new WooCommerce stores (64.7%); on Squarespace, Google Analytics (18.8%). FisherLeads detects only a subset of installs.
- Elementor64.7%178,016
- Yoast SEO23.7%65,289
- Google Analytics19.6%53,805
- Rank Math13.1%35,973
- WP Rocket9.1%24,923
- Mailchimp7.4%20,390
- WPBakery6.9%18,851
- Meta Pixel4.7%12,824
- Google Analytics18.8%2,634
- Meta Pixel7%981
- Google Ads2.2%303
- Facebook Pixel1.5%206
- Mailchimp1.2%169
- Google Tag Manager1%135
- YouTube0.7%103
- Hotjar0.6%79
Store themes
New stores on each platform use different theme ecosystems. The most common on WooCommerce is Astra (9.9%); on Squarespace, Horizon (0%).
- Astra9.9%27,248
- Woodmart9.2%25,411
- Flatsome6.5%17,857
- Hello Elementor4.8%13,109
- Blocksy2.2%6,078
- Xtra2%5,513
- Horizon0%2
- Studio0%1
- Finch Custom (Dawn Build)0%1
- HAIDERS WORK 1 JUNE0%1
Store languages
Most new stores on both platforms publish in English: 6.4% on WooCommerce and 26.4% on Squarespace. The lists below show where each platform's new stores are localised beyond that.
- English6.4%17,594
- Spanish0.9%2,354
- German0.6%1,676
- French0.6%1,611
- Italian0.5%1,373
- FA0.5%1,313
- English26.4%3,698
- German0.3%36
- French0.1%21
- Spanish0.1%17
- Swedish0.1%10
- Dutch0%6
The takeaways
- WooCommerce is launching faster. 90,687 new stores in 30 days against 2,378 on Squarespace, roughly 38.1x the pace.
- United States leads both. It is the single biggest market for new stores on each platform, at 48% and 77.4%.
- Apparel is the top new category. It leads what new stores on both platforms sell.
Figures are stores verified live and newly launched; percentages are the share of each platform's tracked stores. Methodology · updated 2026-10-09.