FisherLeadsPlatform comparison
WooCommerce vs Wix: new store launches
Live data · updated 2026-10-09
In the last 30 days, WooCommerce added 90,687 newly launched stores against 4,184 on Wix, about 21.7x as many. Below, how the two platforms compare for new stores by launch volume over time, country, category, payments, apps, themes and language.
Launch volume
Over the last 30 days, WooCommerce is launching about 21.7x new stores as Wix. WooCommerce has 275,276 stores tracked in total, Wix 29,037.
Each bar is the number of stores verified as newly launched in the trailing seven days. How we count launches.
Top countries
United States is the biggest launch market for both platforms: 48% of new WooCommerce stores and 42.3% of new Wix stores are based there. Each list below ranks a platform's own top markets.
- United States48%132,207
- IR9.6%26,299
- Germany3.8%10,585
- France3.3%9,085
- United Kingdom3%8,155
- Australia2.7%7,496
- Spain2.3%6,330
- Italy2.3%6,294
- United States42.3%12,288
- Brazil9.2%2,681
- United Kingdom7.1%2,063
- Canada4.6%1,333
- Australia3.5%1,020
- India2.3%670
- France2.3%660
- Japan2.3%657
Top categories
Apparel is the most common thing new stores sell on both platforms, at 16.8% of new WooCommerce stores and 2.8% of new Wix stores. Shares cover only stores FisherLeads could classify by category.
- Apparel16.8%46,287
- Home Decor4.8%13,160
- Beauty3.7%10,310
- Food Beverage3.4%9,457
- Outdoor Sports3.4%9,272
- Accessories2.6%7,248
- Apparel2.8%817
- Home Decor1%288
- Beauty0.9%251
- Jewelry0.7%215
- Outdoor Sports0.7%200
- Food Beverage0.6%178
Payment methods
PayPal is the most commonly detected way to pay on new WooCommerce stores; on Wix it is PayPal. Stores usually offer several methods, and payment detection coverage differs between platforms, so the shares are not directly comparable across the two.
- PayPal1.8%4,957
- Mastercard0.9%2,579
- Visa0.5%1,391
- Google Pay0.4%1,208
- Apple Pay0.4%1,057
- Klarna0.2%673
- Amex0.1%379
- Afterpay0.1%181
- PayPal47.2%13,693
- Mastercard1%276
- Visa0.9%267
- Google Pay0.3%94
- Amex0.3%88
- Apple Pay0.1%42
- Klarna0.1%33
- Afterpay0.1%16
Technology on new stores
WooCommerce and Wix run largely different app ecosystems, so each list stands on its own. Elementor is the most detected tool on new WooCommerce stores (64.7%); on Wix, Elementor (18%). FisherLeads detects only a subset of installs.
- Elementor64.7%178,016
- Yoast SEO23.7%65,289
- Google Analytics19.6%53,805
- Rank Math13.1%35,973
- WP Rocket9.1%24,923
- Mailchimp7.4%20,390
- WPBakery6.9%18,851
- Meta Pixel4.7%12,824
- Elementor18%5,230
- Google Analytics16.6%4,806
- Facebook Pixel5.4%1,569
- WhatsApp Business Chat5%1,443
- Google Tag Manager4.1%1,185
- Usercentrics1.3%366
- YouTube0.7%200
- Mailchimp0.6%162
Store themes
New stores on each platform use different theme ecosystems. The most common on WooCommerce is Astra (9.9%); on Wix, Horizon (0%).
- Astra9.9%27,248
- Woodmart9.2%25,411
- Flatsome6.5%17,857
- Hello Elementor4.8%13,109
- Blocksy2.2%6,078
- Xtra2%5,513
- Horizon0%3
- offgrid — x0%1
- Summer Sales0%1
- Trunova Kids Website0%1
- World cup0701_press新增0%1
- Rebel0%1
Store languages
Most new stores on both platforms publish in English: 6.4% on WooCommerce and 32% on Wix. The lists below show where each platform's new stores are localised beyond that.
- English6.4%17,594
- Spanish0.9%2,354
- German0.6%1,676
- French0.6%1,611
- Italian0.5%1,373
- FA0.5%1,313
- English32%9,299
- Portuguese3.3%948
- German2.2%651
- French2.1%624
- Spanish2.1%621
- Japanese1.8%511
The takeaways
- WooCommerce is launching faster. 90,687 new stores in 30 days against 4,184 on Wix, roughly 21.7x the pace.
- United States leads both. It is the single biggest market for new stores on each platform, at 48% and 42.3%.
- Apparel is the top new category. It leads what new stores on both platforms sell.
Figures are stores verified live and newly launched; percentages are the share of each platform's tracked stores. Methodology · updated 2026-10-09.