FisherLeadsTwo badges appear on stores in the FisherLeads feed, and they answer two different questions about how fresh a store is. New means the store's domain was registered in the last few days, so the web address itself is brand new. Just Opened means we watched the storefront actually go live: the domain may have existed for a little while, but the shop only started trading now, and we caught the day it did.
The New badge: a brand-new address
The New badge means the domain was registered very recently, within the last few days. Every domain has a public registration date, and when that date is only a day or two old, the website is genuinely new to the internet.
This is the classic freshness signal, and a strong one. A domain that did not exist last week cannot be an old business in disguise. When you see New, you are looking at a site whose address was just created.
The Just Opened badge: the shop just started trading
The Just Opened badge means something more specific, and for most people more useful: we watched the store's storefront come to life.
Registering a domain is not the same as opening a store. Someone buys a domain, then spends days or even weeks building the shop, adding products and setting up payments before it can sell. The domain is already several days old before the store ever opens its doors.
We follow newly registered domains from the day they appear. Many are not stores yet, just a parked page or an empty site. We keep checking, and the moment one of them turns into a live storefront, we record that day as its launch. That day is what Just Opened is built on. It is the closest thing to a store's real birthday.
Why two badges instead of one
Because a domain and a store are two different things, and treating them as one hides real launches.
Picture a cafe that buys its domain, then takes a week to build its online shop before going live. Judged only by domain age, it looks seven days old, and a tool that shows only brand-new domains might skip it or bury it. But the shop opened today. That cafe is exactly the kind of fresh launch you want, and only a store-level signal catches it.
That is why some stores show a small line under the launch time that looks like this: domain 7d · store 0d. The web address is seven days old, but the store opened today.
How to read them together
| You see | What it tells you |
|---|---|
| New | A brand-new domain. The address was just registered. |
| Just Opened | We watched the storefront go live. The shop just started trading. |
| New and Just Opened | Both are true: a fresh domain that also just opened as a store. The freshest signal there is. |
| domain 7d · store 0d | The domain is older, but the store opened today. A real launch a domain-age check would miss. |
In short: New tells you the address is fresh, Just Opened tells you the business is. Read together, they let you tell a genuinely new store from an old domain, and spot the launches everyone else misses.