FisherLeadsTwo signals on the FisherLeads feed tell you how fresh a store is, and they answer different questions. New means the store's domain was just registered. Just Opened — shown as a small door icon — means we watched the storefront actually go live. Here is what each one means and how to read them together.
The New badge
The New badge means the domain was registered within the last few days. The web address itself is brand new: it did not exist last week. This is the classic freshness signal, a domain that was just created.
The Just Opened icon
When you see the door icon on a store, its storefront just went live. The domain may have been registered a little earlier, but the shop itself only just opened for business, and we recorded the day it did. This is the signal that catches a real launch the moment it happens.
This is the “Just Opened” icon
When you see this door next to a store, its storefront just went live.
Why the two are different
A domain and a store are not the same thing. Someone registers a domain first, then spends days or even weeks building the shop before it opens. If you judge a store only by its domain age, you miss the ones that took a while to build, and you cannot tell a parked domain from a shop that is actually selling.
That is why a store can show a small line like domain 7d · store 0d: the web address is seven days old, but the store opened today.
Checking with a domain-age or RDAP tool?
If you look a store up with an RDAP or “domain age” browser extension, it may show the domain’s original registration date — which can be days, or even years, older than when the store opened. That is expected. The extension reads the domain’s birthday; our door icon marks when the storefront actually went live. Both are correct, they simply measure different things.
How we know when a store opened
We watch newly registered domains from the day they appear. Many are not stores yet, just a parked page or an empty site. We keep checking, and the moment one turns into a live storefront, we record that day as its launch. That day is what the door icon and the store age are based on. It is the closest thing to a store's real birthday.