FisherLeadsB2B buying signals are observable events that tell you an account has a reason to buy now. Most signal data is inferred from behaviour and comes with a lot of noise. The cleanest B2B buying signal there is happens to be the simplest: a business just launched. FisherLeads is built entirely on that signal.
The problem with most buying signals
A lot of what gets sold as intent is a guess. It watches research activity or web visits and infers that an account might be interested, which is a probability that decays quickly and burns rep time when it is wrong. You end up chasing accounts that had a spike, not a need.
Why a launch is the strongest signal
A launch is not inferred, it is observed. A new company website going live is a hard, timestamped event, and it maps to a real and specific need: a business that just started has to stand up almost everything at once. There is no ambiguity about whether something changed. Something did. It launched.
What you do with it
- Filter launches to your ICP by country, category, and the technology on the site.
- Route matches to reps the day they appear, while the need is fresh.
- Reach the founder directly, or feed the signal into your CRM or sequencer through the API.
- Save it as an alert so the signal keeps flowing without anyone re-running a search.
Combine it with your other signals
Launch is not the only signal you use, but it is the one that reliably precedes the others. Catch the account at launch and you are early on every signal that follows, instead of arriving with everyone else.
The takeaway
If you want a buying signal you can trust, use one you can see. A launch is visible, dated, and tied to a real need.
Want the strongest signal in your pipeline? See today's launches.